Posted: 27.10.2009 at 13.32
More stupidity
Dangerously thin models could be banished from the fashion industry
DANGEROUSLY thin models, airbrushed photos and advertisements with negative body images could be banished from the fashion industry.
The massive makeover has been proposed by a group of experts, including magazine editors, to tackle an "unhealthy body image epidemic" among young people.
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Handing their report to Youth Minister Kate Ellis, the National Advisory Group on Body Image also called for standardised sizing for clothes and a range of educational programs to reinforce health messages.
Under a voluntary code of conduct, the fashion and beauty industry would sign up to use models with a healthy weight, full disclosure of digitally manipulated photos, banning advertisements that send a negative body image and using people over 16 to model adult clothes.
Model Sarah Murdoch, one of the 11 advisory group members selected by Ms Ellis, said the code was intended to be voluntary as a way of winning over the industry and encouraging cultural change rather than unworkable legislation.
"We want to engage the media, retailers and all different industry bodies to talk about bringing diversity into the images," she said.
"I think the industry is beginning to embrace the idea of changing the way we portray body image.
"That's because the public has been vocal in saying they want more diversity out there, saying they do not want one body type or one look. I grew up in the industry and saw models who definitely weren't healthy and it is even more turbo-charged now because we are digitally enhancing these images and we are not even looking at real people any more.
"Models themselves and the general public are aspiring to a vision that doesn't even exist. If we're in the industry and can't even tell what has been retouched, how can teenagers tell?"
Five years after making herself sick in an effort to conform to fashion and TV demands for size 10, Georgina Ward is now a healthy 12-14 "plus-sized" model with BGM models, and a singer.
Welcoming the code of conduct, Ms Ward hopes the changes will give confidence to young women.