TV viewers terrified by Swedish supermodel
A commercial for Apoliva, an assortment of personal care products for Apotoket, featuring Swedish supermodel Adina Fohlin has made a major splash, although not quite the one that the Swedish pharmacy chain was hoping for. Rather than running out to purchase Apoliva products, viewers are running scared. The 30-second ad spot, set to the haunting tones of a Swedish folk song, depicts a close-up of a rather sullen and emaciated Fohlin standing in the snow, rain and. The The clip ends with the tagline, Apoliva for Swedish conditions.
Almost 100,000 Swedes, many of whom viewed the clip on YouTube, have joined a Facegroup group called I am scared of the girl in the Apoliva commercial (Jag är rädd för tjejen i Apolivareklamen) in reaction to the film. Several other related groups, both in favour of and against the ad, have popped up on the social media site as well.
The Facebook group was created by Swedish student Anders Hammas late one evening while he was studying. That was when I saw this commercial that I thought was pretty horrible, he told the Expressen newspaper.
The description of the Facebook group reads: Those of us who have a TV and like to watch commercials/cant be bothered to reach for the remote are facing a problem. Apoliva has begun to run a commercial that is frightening. A woman singing a Nordic/Swedish folk song in freezing rain with lightning. I am creating this group for those of us who need somewhere to seek support and talk things out. Its only a matter of time before it creeps into our dreams and terrorises us in our sleep.
We definitely werent prepared for this reaction, Eva Fernvall, brand manager at Apoteket AB, told Expressen.
It was never our intention to scare people, she added.
Leif Sorte, project manager for the commercial at Forsman & Bodenfors, the advertising agency behind the film, said they always hope to draw attention, but the debate surrounding the commercial has been entirely unexpected. He remains positive despite the uproar. We think its fantastic that there have been so many reactions, he told Göteborgs-Posten.
We wanted to dare to do something different in the cosmetics genre where many thinks look the same, and highlight the Swedish weather and how it influences skin and hair, Sorte said.
Folhlins agency, Mikas, told Expressen that the model hasnt taken the criticism personally and that she was just playing a role in a commercial.
A commercial for Apoliva, an assortment of personal care products for Apotoket, featuring Swedish supermodel Adina Fohlin has made a major splash, although not quite the one that the Swedish pharmacy chain was hoping for. Rather than running out to purchase Apoliva products, viewers are running scared. The 30-second ad spot, set to the haunting tones of a Swedish folk song, depicts a close-up of a rather sullen and emaciated Fohlin standing in the snow, rain and. The The clip ends with the tagline, Apoliva for Swedish conditions.
Almost 100,000 Swedes, many of whom viewed the clip on YouTube, have joined a Facegroup group called I am scared of the girl in the Apoliva commercial (Jag är rädd för tjejen i Apolivareklamen) in reaction to the film. Several other related groups, both in favour of and against the ad, have popped up on the social media site as well.
The Facebook group was created by Swedish student Anders Hammas late one evening while he was studying. That was when I saw this commercial that I thought was pretty horrible, he told the Expressen newspaper.
The description of the Facebook group reads: Those of us who have a TV and like to watch commercials/cant be bothered to reach for the remote are facing a problem. Apoliva has begun to run a commercial that is frightening. A woman singing a Nordic/Swedish folk song in freezing rain with lightning. I am creating this group for those of us who need somewhere to seek support and talk things out. Its only a matter of time before it creeps into our dreams and terrorises us in our sleep.
We definitely werent prepared for this reaction, Eva Fernvall, brand manager at Apoteket AB, told Expressen.
It was never our intention to scare people, she added.
Leif Sorte, project manager for the commercial at Forsman & Bodenfors, the advertising agency behind the film, said they always hope to draw attention, but the debate surrounding the commercial has been entirely unexpected. He remains positive despite the uproar. We think its fantastic that there have been so many reactions, he told Göteborgs-Posten.
We wanted to dare to do something different in the cosmetics genre where many thinks look the same, and highlight the Swedish weather and how it influences skin and hair, Sorte said.
Folhlins agency, Mikas, told Expressen that the model hasnt taken the criticism personally and that she was just playing a role in a commercial.
The uproar to me is ridiculous and almost hilarious!I think its a lovely ad and I got the msg straight away.
Adina's a lovely person and that first pic does not do justice to her sculptural nordic beauty.She isn't your typical Miss World..all tits and teeth..but her features are fascinating.I'm really surprised at those Swedes reaction.Adina has incredible fashion mileage and is certainly way above all this drama.Perhaps someone should tell those 100,000 or so Swedes that the Blair Witch does not exist.
I wonder if it would have made a difference if Adina went back to being blonde for the ad.Lycka till Adina!
Adina's a lovely person and that first pic does not do justice to her sculptural nordic beauty.She isn't your typical Miss World..all tits and teeth..but her features are fascinating.I'm really surprised at those Swedes reaction.Adina has incredible fashion mileage and is certainly way above all this drama.Perhaps someone should tell those 100,000 or so Swedes that the Blair Witch does not exist.
I wonder if it would have made a difference if Adina went back to being blonde for the ad.Lycka till Adina!
I wasn't scared until it got dark and her eyes got all
*shudders
definitely scared me then...just kinda creepy. But before then I thought it was fine :)
*shudders
definitely scared me then...just kinda creepy. But before then I thought it was fine :)
I get that its a bit creepy if you're watching it at 4 am but its fine. Anyway bad marketing is good marketing as well (i guess) I had never heard the name Apoliva in my life but now its registered in my mind :)
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