Victoria Beckham may have designs on being a designer, but her latest foray into fashion has just been given the heave-ho by Fred Segal and Kitson. Posh's dVb denim range is being dropped due to poor sales and a lack of promo work from the Spice Girl herself. "We asked her PR people so many times for her to appear but she didn't," said Kitson owner, Fraser Ross. "Celebrity lines are no different from an album or music tour. They have to be promoted to sell." Maybe Posh should have taken the jeans on tour with her during the Spice Girls reunion?