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Honestly, this reads like something out of Fawlty Towers. Don't mention the brand.



That's an advert Chanel took out in the print version of WWD. Mention them in any way they don't like and their flesh eating lawyers will come after you.

Do they really expect good will out of this kind of nonsense?

Source: The Fashion Informer via Frillr

WOOOOWWWW you would expect something a little more professional and a little less patronizing from Chanel wouldn't you. Terrible but yet oh so entertaining!

I think it is signalling to the consumer that Chanel is a cut above the rest because its brand is more unique and so it is worthwhile investing in lawyers to safeguard it. It has 'we are intentionally maintaining/increasing the value of our goodwill' all over it really. Say no law suits prevail in the near future, Chanel has incurred no cost in signalling to the market that it is a label only for the lovers of luxury and therefore maintaining/increasing the value of its goodwill.
What I conclude? I think they are having trouble with sales & this will attract those who pay not for the smell but for the label. Go CHANEL!!! Clever I say!

Not really, it was printed in an industry only magazine. 99% of consumers will never hear of it, but they'll certainly see a slump in editorial coverage of Chanel.

I think we will see an "it was a joke, please write about us" advert next.

industry magazine readers are consumers too at the end of the day & i take it its meant to reach consumers through the ppl that read the mag. I think there is method in their madness. if it is a joke, well it might reach majority of consumers afterall.