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What's wrong with the Louis Vuitton brand?


Daniel

Posts: 14623

Posted: 04.04.2008 at 05.05
Cute idea, but the new monogrammed print is actually a bigger part of the problem than the people selling the fakes.

Daniel

Posts: 14623

Posted: 04.04.2008 at 05.15
Posted: 04.04.2008 at 05.40
they need to reinvent themselves, they are too accessible now. I actually see the fashion world heading in the wrong direction. Everything is too accessible in many ways, knock offs, celebrity brands, cheaper designer brands for department stores. The day woll come when consumers will want no part of it and the death of many fashion houses will follow.

Daniel

Posts: 14623

Posted: 04.04.2008 at 14.39
I'm not sure that we'll see the death of them, but I do believe that Louis Vuitton is now on the way out. That's not to say that they'll cease to exist, but I believe that they'll be increasingly forced to return to their original model of boutique leather goods. It's going to get to a stage where even the chavs see LV as chav.

Daniel

Posts: 14623

Posted: 28.04.2008 at 14.40
LV has sued a student artist, Nadia Plesner, over her "Simple Living" campaign, a fundraiser that benefits the Divest for Darfur organization.

Plesner drew an image of a Darfur victim holding a teacup style dog and toting an LV-inspired bag, to prove that a Paris Hilton-centric image would get more media attention than real-life Darfur victims. She was right, and has been raising money for the cause by putting her drawing on t-shirts and posters.

Except LV isn't exactly happy about it - even though 100% of Plesner's profits have been going straight to Darfur victims, Louis Vuitton is suing her for around $22,000 per day that she continues her campaign - apparently they think the design, though it doesn't include an exact copy of the Murakami pattern, infringes on their intellectual property rights.

We understand why Louis Vuitton might not want what is clearly meant to represent their most recognized accessory hanging off the arm of an emaciated child victim, but, really? Suing a charity?



Source
Posted: 28.04.2008 at 18.17
personall i LOVE murakami as an artist. his resin work and his exhibition - even his wall paper are completely insane.

i guess it can be described as a cross between crack and hentai... haha
Posted: 28.04.2008 at 21.42


The next step? Wouldn't surprise me!
Posted: 28.04.2008 at 23.34
Ghetto yuck. haha
someone hand her a Guess bag LOL

Mukki

Posts: 189

Posted: 30.04.2008 at 04.47
it would have been better for them to make a good gesture and donate 22,000 to the cause. even more they should have exploited the spotlight and designed a bag with the artist to be auctioned off for the charity. make the most of the publicity i say.

Daniel

Posts: 14623

Posted: 10.05.2008 at 14.44
What exactly does their latest store front convey?



And that's on 5th Avenue :S

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