Posted: 01.02.2007 at 17.30
We approach this news with trepidation. LVMH Moet Hennessy Louis Vuitton SA, the rather long-named luxury goods consortium, has moved into a new field - sports cars.
The company has placed the highest bid for British car company Aston Martin, makers or some of the sexiest cars to grace our roads and to be driven by Ian Fleming's James Bond.
Seemingly an innocuous sale, and while LVMH has handled its brands well in the past, the idea of a Louis Vuitton monogrammed Aston Martin positively scares us. Chavs on the other hand are rejoicing.