Word of mouth, special invites, or coupon sites (my fav is reesycakes.com but I checked the other day and seem like they are getting a web makeover so was unavailable)
I am a new online boutique - www.imjustwindowshopping.com in Birmingham UK. It is really hard to get yourself known out there to potential customers and things such as forums, blogs and social networking sites seem to be the best way. You need to get involved with everything. :)
I do a lot of online shopping at jcrew, nordstroms, nine west and such.
Mostly I shop at stores online.
I am a jewelry designer (and a fashion fiend) and have my own online shop with simple, classic and unique jewelry designs that I myself love to wear; feel free to check it out! (custom orders welcome)
www.nadialeesolomonjewelry.com