Designer launch lacking 'bogan appeal'
NEW York designer Zac Posen's 20-piece collection will go on sale at Target tomorrow, but critics are divided on whether it will create the same frenzy that welcomed Stella McCartney's collection last year.
Melbourne fashion designer Jenny Bannister said she expected the Posen range to be "a bit of a flop" because he did not have "bogan appeal".
"The Stella McCartney collection was a great example of the uneducated running off, thinking they were getting a name brand, with some rubbish made in China," Bannister said.
"They probably didn't even know what real Stella McCartney looks like."
Bannister said Posen was well-known in New York because he was a regular in the social columns, but he was not a household name in Australia.
"The little girls who go shopping at Target don't know who he is," she said.
Melbourne Fashion Festival director Karen Webster defended the Posen deal and said buyers would know of his work.
"We live in the era of the culture of celebrity and these days the fashion consumer is really well-informed," she said.