it lasts till it grows out (though a few people i know still had to use the good old ghd). its the same basic principle as a perm, and it can really damage your hair. these days, hair straighteners have become pretty decent that even with my wavy curlyness, i dont feel the need to go the permanent straight route.
Ruru!
I am also using the straightner for the purpose but again some people say that its more safe to do this permanent straight once than to apply iron to your hair over again. It usually lasts for 6 - 8 months.
but i am also not sure what would happen to hair after new hair will take place of the old one.
I would do a Coppola keratin Treatment if I were you. It doesn't damage your hair but your blowdry will be straight for at least 3 months. Only a couple minutes using a straightner and you will be all set!
hey Mag!
i have also been listening to this but named by Brazilian Keratin hair treatment but i guess they both are same. I will ask that in my near saloon. hope i will be lucky to get some good hair stylist. thanks all
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