Post by Andy
advertising means nothing if you cant convert it to sales... and WHO WOULD BUY THAT?
not true
if you can generate recognition then it's more valuable than a sale because if people know your name then they'll accept you more readily and won't judge you as harshly.
and the connotation as the "stupid flipper heels designer" won't last more than a year and people will eat their new stuff because they've heard the name.
it may not generate sales today but it will soon