The hair for the Alexander Wang spring 2013 show created by stylist Guido for Redken was simply the reinvention of the ponytail. The inspiration was the futurism and minimalism behind Alexander Wang’s designs.

Guido took the modern ponytail that we see day to day on the streets of any city and elevated it to new heights. Throughout his career he has found ways to make the ponytail new all over again – and this New York fashion week show was no exception.

After the break, a guide on creating this unusual 2013 hairstyle for yourself.

Guido used a black or white duct tape detail to divide the scalp and give the center part a fashion edge as is appropriate for Alexander Wang. Alexander Wang’s design likes to push the limits of fashion and Guido Palau pushed the limits of hair with this reinvented ponytail. The ponytail itself was simple, but textured enough that it wasn’t flat – the natural texture at the bottom offset the tightness of the typical ponytail. It’s a way of updating a simple hairstyle to use two different textures; classic and simple with a textured edge at the bottom of ponytail.

The best piece of advice for hair Guido could give was: “The key when using products is to find out what effect you want and what products would be right for that effect. Have a clear idea in mind of what you want to achieve with your hairstyle.” To create this modern, textured ponytail you’ll only need a few key products and to follow a few simple steps:

Apply a product to texturise the hair. Backstage at Alexander Wang, the models damp hair was being prepped with Redken Satinwear.

alexaner wang futuristic ponytail

The hair was then blow-dried in sections using the Sultra Temptress hair dryer. It is key that you use a blow dryer that has the power to dry hair quickly so you don’t damage your hair.

alexaner wang futuristic ponytail

Part the hair down the middle of the scalp for a clean, classical centre part.

alexaner wang futuristic ponytail

Smooth the hair and pull it back tightly into a low ponytail.

alexaner wang futuristic ponytail

You’ll now want to add a bit of extra texture to the bottom of the ponytail. At Alexander Wang the hair team used the Sultra Bombshell comb to tease in some texture. You can also use a curling iron to give the end of your ponytail a few curls before lightly combing them out. This gives natural movement and bounce to the end of the ponytail.

alexaner wang futuristic ponytail

Finally, spray with a hairspray that will hold the look in place but still allow it to move. At Alexander Wang, Redken Fashion Work was used to finish off the style.

If you’re feeling daring you can recreate the final futuristic touch by adding a strip of tape down the centre part.

alexander wang duct tape hairstyle

For more pictures from the Alexander Wang runway and backstage, click on the related galleries below.

Photos: Simon Ackerman and Imaxtree.

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