Pitti Uomo, and it’s smaller sibling Pitti Donna, are over for another year, Florences’s weather having left host city Florence largely dry. In a climate of constant decline for menswear sales (Italian menswear sales have declined year on year since 2007) 2011’s Pitti left us with no doubt that this is a time where most pundits are putting their money into several key areas.
So what the did Pitti offer up for the coming men’s season, and how is menswear in general placed for autumn / fall 2011? Read on for our observations from Pitti.
The men’s military fashion trend might have run its course but the fashion industry see aviator chic as the safe bet: seldom outside of military bases has so much shearling and so many aviator jackets congregated in one place.
For every shearling lined jacket there was a knit. Largely woven in natural tones, the most common elements were shawl collars and a buttery softness to their texture. With so many on hand, however, it was easy to notice just how few were discernible from those previously presented. Not so for the few rope knit, double breasted cardigans presented to us. It’s this interpretation of the autumn / winter knit that gets our nod of approval in 2011.
Purple remains a popular colour. We were told it remains a best seller for leather across the Continent in the UK, and it was just as popular as a statement colour amongst the clothes worn by the men in attendance.
Puffas were unbelievably popular, but with Italy seemingly the spiritual home of the puffa we were purged the style from our co sciousness, and suggest you do the same from your wardrobe.
There was a surprising lack of long-cut outerwear. While pea coats were in abundance, anything cut longer was scarce. Of those we saw, Ballantyne did them best.
La Martina and Gant deserve to take home a joint visual merchandising award, their stands were more on note than most of the world’s retail spaces.
Japanese street style bloggers have best camera equipment bar none. If you’re a photographer (or an enthusiast) these chaps are likely to leave you with lens envy.
Talking of street style: if your frames are anything that Persol, then you’re not a part of this crowd. Tom Ford frames came second in the popularity stakes, but scarcely.