Agent Provocateur x Paz de la Huerta

It’s a case of perceived bad girl come good for Paz de la Huerta, who will soon front the autumn / fall 2011 campaign for lingerie label Agent Provocateur.

Paz de la Huerta for Agent Provocateur

 

The lingerie label has picked actress Paz de la Huerta, known for her role as Lucy Danziger in HBO’s Twenties drama “Boardwalk Empire,” to appear in a series of short films directed by Johan Renck. The films will be shown on Agent Provocateur’s Web site, and Renck has also shot the accompanying stills campaign. In the images, De la Huerta plays on her risqué “It” girl persona, cheekily flashing her Agent Provocateur lingerie as she’s pursued by the paparazzi.

[Sarah Shotton, the brand’s creative director],said the campaign reflects the opulent, intricate and colorful nature of the fall collection. “We wanted [the campaign] to be a little more riskier in a way,” said Shotton. “I thought, Why don’t we do a campaign that celebrates that you’re wearing Agent Provocateur…a guide to how to strategically flash your lingerie?”

Doesn’t quite sound like lingerie as outerwear to me.

Via WWD, or you can shop the current collection by following this link.

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He was 5 when his teacher wrote on his report card “Daniel can’t sit still.” Taking it as a compliment, he’s been on the go ever since. Having flown over 590,000 kilometres in a single year (2012), he’s done much to push the boundaries of a fashioniser, always looking to fold one extra Tom Ford suit into his set of Samsonite cases and for one extra occasion to tie a tie for. As much an editor-at-large as he is Fashionising.com’s Editor-in-chief, when he's not travelling to all the fashion weeks his passports will allow him to, Daniel works on guiding this publication’s editorial and trend views. He is one of Fashionising.com’s co-founders.

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