It’s a case of perceived bad girl come good for Paz de la Huerta, who will soon front the autumn / fall 2011 campaign for lingerie label Agent Provocateur.

Paz de la Huerta for Agent Provocateur


The lingerie label has picked actress Paz de la Huerta, known for her role as Lucy Danziger in HBO’s Twenties drama “Boardwalk Empire,” to appear in a series of short films directed by Johan Renck. The films will be shown on Agent Provocateur’s Web site, and Renck has also shot the accompanying stills campaign. In the images, De la Huerta plays on her risqué “It” girl persona, cheekily flashing her Agent Provocateur lingerie as she’s pursued by the paparazzi.

[Sarah Shotton, the brand’s creative director],said the campaign reflects the opulent, intricate and colorful nature of the fall collection. “We wanted [the campaign] to be a little more riskier in a way,” said Shotton. “I thought, Why don’t we do a campaign that celebrates that you’re wearing Agent Provocateur…a guide to how to strategically flash your lingerie?”

Doesn’t quite sound like lingerie as outerwear to me.

Via WWD, or you can shop the current collection by following this link.

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