Not all brand exposure is good brand exposure, just ask Lacoste:
French fashion brand Lacoste has appealed to Norwegian police, asking them if there’s any way they can stop mass murderer Anders Behring Breveik from wearing their clothes.
Breveik is often pictured wearing his almost-signature red Lacoste sweater (complete with trademark crocodile logo) when he is escorted from prison. He also has a black sweater that has appeared in photos.
The killer has publicly stated in his online manifesto that the brand suits “refined” men such as himself.
An Oslo police spokesman told the paper: “The company feels that such a man sporting their clothes could do considerable harm to their reputation.”
French daily Liberation added: “This situation is clearly a nightmare for one of France’s most distinguished clothing companies.”
Lacoste said on Thursday that it was “not prepared to comment on the subject”.