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Ben Sherman poach Burberry staff for rebrand

Written by Daniel P Dykes.

British brand Ben Sherman is looking to stage something of a comeback and is actively acquiring the right staff to help them do it:

Ben Sherman, one of Britain’s oldest menswear brands, has poached Burberry merchandising chief Adrian Ward-Rees as part of a makeover for the 48-year-old business.

Mr Ward-Rees joins the firm as commercial director. The brand, famous for its 1960s Mod associations, wants to do a “Burberry” or a “Mini” and reinvent itself as a top global menswear brand.

Part of Ben Sherman‘s rebranding efforts also include the release of new lines, such as the Selfridge’s exclusive Ben Sherman Modern Classic, along with opening new stores in both the United Kingdom and United States.

 

Via the Independent.

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He was 5 when his teacher wrote on his report card “Daniel can’t sit still.” Taking it as a compliment, he’s been on the go ever since. Having flown over 590,000 kilometres in a single year (2012), he’s done much to push the boundaries of a fashioniser, always looking to fold one extra Tom Ford suit into his set of Samsonite cases and for one extra occasion to tie a tie for. As much an editor-at-large as he is Fashionising.com’s Editor in Chief, when he's not travelling to all the fashion weeks his passports will allow him to, Daniel works on guiding this publication’s editorial and trend views. He is one of Fashionising.com’s co-founders.