Fashion blog / Fashion industry / Topical fashion discussions

Ben Sherman poach Burberry staff for rebrand

Written by Daniel P Dykes.
Pin It

British brand Ben Sherman is looking to stage something of a comeback and is actively acquiring the right staff to help them do it:

Ben Sherman, one of Britain’s oldest menswear brands, has poached Burberry merchandising chief Adrian Ward-Rees as part of a makeover for the 48-year-old business.

Mr Ward-Rees joins the firm as commercial director. The brand, famous for its 1960s Mod associations, wants to do a “Burberry” or a “Mini” and reinvent itself as a top global menswear brand.

Part of Ben Sherman‘s rebranding efforts also include the release of new lines, such as the Selfridge’s exclusive Ben Sherman Modern Classic, along with opening new stores in both the United Kingdom and United States.

 

Via the Independent.

Share:  
Pin It  
 Newsletter:
Author

Written by .

Late one Oxford night Daniel P Dykes set about creating a fashion publication that would go someway to being an arbiter on fashion as it appeals to the emerging power generations: those who don't remember a world without the Internet and for whom work plays second fiddle to pleasure. And so Fashionising.com was born as a publication for those who were focussed not just on fashion's trends, but on society's too, and how those trends could all go to heighten the art of living. Hence, Daniel sees a future where, for those young at heart, both fashion and style are grounded in traditional quality, but with a youthful, sensualised edge. Daniel is Fashionising.com's Editor in Chief and Chairman.