If you’re one of the people who doesn’t think there’s enough buzz surrounding Australian Fashion Week, then you’re not alone. Danny Avidan, part-owner of well-known labels Charlie Brown and lili, believes the big labels are avoiding Australian Fashion Week because their appearance would be like Madonna competing on ‘American Idol’.

The businessman says the fashion week organisers, IMG Fashion, had erred in focusing on new talent and failing to persuade more of the country’s top operators back to showcase their latest designs.

“I think in this week they got it wrong and therefore they’re suffering the consequences, financial consequences and attendance consequences,” Avidan said.

His lili label is not on the catwalks this week as he believes IMG did not provide the right conditions for him to appear in the biggest annual week in Australian fashion.

“We were in fashion week on the basis that we had what we wanted, which was the right time-slot, the right international talent that IMG assured us they would assist us in bringing,” Avidan said.

Source: News.com.au

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Late one Oxford night Daniel P Dykes set about creating a fashion publication that would go someway to being an arbiter on fashion as it appeals to the emerging power generations: those who don't remember a world without the Internet and for whom work plays second fiddle to pleasure. And so Fashionising.com was born as a publication for those who were focussed not just on fashion's trends, but on society's too, and how those trends could all go to heighten the art of living. Hence, Daniel sees a future where, for those young at heart, both fashion and style are grounded in traditional quality, but with a youthful, sensualised edge. Daniel is Fashionising.com's Editor in Chief and Chairman.