Fashionising.com > Fashion Industry > Marketing & Publicity
Celebrity fashion: Versace to Ed Hardy
The success of lavish couture brands such as Versace has largely been hinged on celebrities promoting and wearing them. Celebrities support expensive labels with their access to the media, and both Keira Knightly and Hilary Swank have both been known to promote Versace.
More recently designers such as Ed Hardy are conquering the market by getting celebrities to don their clothing first. Hardy's tattoo inspired tops and caps have been seen on celebrities such as Madonna, Fergie, Ludacris, Megan Gale, and Lara Bingle.
It seems that star power will continue to drive style and trends (though perhaps not charity campaigns). It's certainly help the Hardy brand, with new Ed Hardy stores popping up around Australia.
(source Think Fashion and Ed Hardy)
Written: 19th April 2007 at 05.52
Comments: Click Celebrity fashion: Versace to Ed Hardy to read comments.
Author
Authored by Ren.
More celebrity addict than fashion diva, we leave it to Renata to give us our daily injection of society gossip that even Page Six would pass on. That's not as bad as it seems of course, as she's always able to tell you exactly was worn by that B-grade celebrity whose existence the rest of us would rather forget. So leave it to Renata to let you know what Britney Spears wore last night and whether she looked hot or not. Just don't expect her opinion to be unbiased.