Designing Kate Moss

Want to know the work that went towards putting Kate Moss together? Two parts Croydon, one part London, 3 lin… okay we’re joking.

Instead of the hypermodel Kate Moss, we are instead talking of the logo created to represent the brand that is Kate Moss.

Creative Review have caught up with ‘identity masterminded by Peter Saville, in collaboration with typographer Paul Barnes’ to discuss their creation of the logo and brand identity.

“We needed something that was popular but quite boho. We didn’t want it to be an exploration of a teenage girl thing as that’s quite trite, and Kate can be a signifier of certain values for the rest of her life, I don’t think she’ll disappear. So we needed something that was right for now, but also had some longevity.”

It’s an excellent look at a process which normally goes unnoticed. Read it to find the logo’s association with Harper’s Bazaar and the origins behind a rumoured ‘mystery man’ in Moss’ life.

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He was 5 when his teacher wrote on his report card “Daniel can’t sit still.” Taking it as a compliment, he’s been on the go ever since. Having flown over 590,000 kilometres in a single year (2012), he’s done much to push the boundaries of a fashioniser, always looking to fold one extra Tom Ford suit into his set of Samsonite cases and for one extra occasion to tie a tie for. As much an editor-at-large as he is’s Editor-in-chief, when he's not travelling to all the fashion weeks his passports will allow him to, Daniel works on guiding this publication’s editorial and trend views. He is one of’s co-founders.

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