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Designing Kate Moss
Written by Daniel P Dykes
Want to know the work that went towards putting Kate Moss together? Two parts Croydon, one part London, 3 lin... okay we're joking.
Instead of the hypermodel Kate Moss, we are instead talking of the logo created to represent the brand that is Kate Moss.
Creative Review have caught up with 'identity masterminded by Peter Saville, in collaboration with typographer Paul Barnes' to discuss their creation of the logo and brand identity.
"We needed something that was popular but quite boho. We didn't want it to be an exploration of a teenage girl thing as that's quite trite, and Kate can be a signifier of certain values for the rest of her life, I don't think she'll disappear. So we needed something that was right for now, but also had some longevity."It's an excellent look at a process which normally goes unnoticed. Read it to find the logo's association with Harper's Bazaar and the origins behind a rumoured 'mystery man' in Moss' life.
Written: 17th April 2007 at 23.42
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Author
Written by Daniel P Dykes.
Traditionalist and futurist are two of the labels applied to Daniel, but he sees the two as being in perfect balance. With a keen eye on the future and his finger on the pulse he helps keep fashionisers everywhere ahead in the fashion stakes as Fashionising.com's lead fashion trend analyst. Believing that the late-2000s credit crisis will be ultimately good for fashion, Daniel sees a future for fashion where grounded in traditional values; where luxury fashion again comes to represent quality production as opposed to being solely label driven.
Currently based in Melbourne, Daniel is Fashionising.com's Editor in Chief and Chairman.