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Economic downturn changes the look of 2009-2010?
Written by Daniel P Dykes
Open any newspaper and you'll quickly read of the doom and gloom of the global credit crunch. Much like the economic downturn of the 80s and 90s, will this current 'crisis' have an effect on future fashion collections? How about fashionisers' fashion tastes?
In their fashion trend report for 2009 fashion trends and 2010 fashion trends, Stahl doesn't claim to have the answer, but they're certainly noticing the shift.
After several seasons of over-abundance, eccentricity and the triumph of artificial over the natural, there is a strong desire to return to a state of equilibrium. Is this a reflection of the current world economic climate? Has this resulted in a wish for fashion to take things steady rather than go overboard? Or is it simply a question of pausing for thought while we mix technical and traditional once more?
Of course, we won't really know what sort of changes we can expect until the Spring 2009 catwalk shows being shortly. Personally I'm tipping some subtle changes. We have to be mindful of the fact that we live in a time of faux luxury, where expensive designer labels are really what most people are investing in (as opposed to quality luxury fabrication). As a result, designers could well use lower quality fabrics as a means of creating less demure, though cheaper, collections. On the flip-side however is the issue of who the credit crunch is actually effecting. Will the likes of Gucci be forced to create cheaper collections for the shrinking wallets of the middle classes, or can they find survive solely on the purchases of the largely unaffected upper classes?
Updates
Morrissey: stores closed down. Over?
David Jones cuts back fashion show after slump
How the economy effects New York Fashion Week
What happened in 2008: the Global Credit Crisis
Economic woes boost luxury fashion sales in Australia
Marks and Spencer see fashion sales drop 6.2%
Chopard, Kate Spade, Luxottica, and Kara Ross reveal their economic strategies
Japanese luxury fashion prices slashed
2009 Fashion Trends
Stay ahead of the fashion, hair and beauty trends in 2009 with Fashionising.com’s constantly updated Fashion Trends 2009 guide. You'll find out the latest on hair trends, women's Spring/Summer 2009 trends, and more!
2010 Fashion Trends
It still seems some time off, but 2010's fashion trends are already emerging. With the worldwide economic crisis we aren't expecting any wardrobe revolutions in 2010, but be sure to stay ahead of the trends that do emerge be they hair, make-up, clothes or accessories.
Written: 17th June 2008 at 05.00
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Author
Written by Daniel P Dykes.
Traditionalist and futurist are two of the labels applied to Daniel, but he sees the two as being in perfect balance. With a keen eye on the future and his finger on the pulse he helps keep fashionisers everywhere ahead in the fashion stakes as Fashionising.com's lead fashion trend analyst. Believing that the late-2000s credit crisis will be ultimately good for fashion, Daniel sees a future for fashion where grounded in traditional values; where luxury fashion again comes to represent quality production as opposed to being solely label driven.
Currently based in Melbourne, Daniel is Fashionising.com's Editor in Chief and Chairman.