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Flocks: Garments With a Story
Written by Tania Braukamper
Ever bought something woollen and wondered which sheep it came from? Probably not. But Netherlands label Flocks have decided you should know, and truth be told the concept is rather cute.
Each Flocks garment is tagged with an ID number of the little sheep that provided the wool, and comes with a certificate detailing breed, weight, year and place of birth, and a picture of the animal.
Fashion at the moment has a very strong leaning towards unique, one-off items, as opposed to the mass produced. The most interesting thing about Flocks is the story they tell; the feeling of purchasing a garment that is exclusive, has a history and is highly personal. Fashion designers; does your label tell a story?
Via Springwise.
Written: 28th July 2007 at 05.07
Comments: Click Unique fashion that tells a story to read comments.
Author
Written by Tania Braukämper.
There aren't too many alpha-females out there and, though she might deny it, Tania Braukamper certainly exudes their qualities. A keen eye, a focused approach, and a wardrobe spanning three rooms have made her one of the savviest of dressers. But it's not all couture for Tania, earning her fashionista credentials she'll frequently be seen on the town in a one-off, vintage dress and a pair of Gucci heels.
She says: Vintage will never go out of style
We say: Does that include vintage 80s?