Fashion blog / Fashion industry / Fashion marketing & Fashion PR

Getting Your Clothing Designs Into Stores

Written by Daniel P Dykes.

There are many a great designers out there who will never become a known name simply because they never managed to get stocked in stores. The Indie Clothing Blog comes to the rescue with an excellent look at how to solve the problem and get your clothing stocked in stores.

Now that you have the correct buyer address, you should send them a “one-sheet”. A one-sheet is a showcase of your designs and any press you’ve received crammed on a piece of paper or a post-card. Professionally designed and printed ‘one-sheets’ get more attention, however, if you are able to afford catalogues or booklets, those would seal the deal much easier.

It’s a great step-by-step guide covering everything from agents to face-to-face meetings.

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He was 5 when his teacher wrote on his report card “Daniel can’t sit still.” Taking it as a compliment, he’s been on the go ever since. Having flown over 590,000 kilometres in a single year (2012), he’s done much to push the boundaries of a fashioniser, always looking to fold one extra Tom Ford suit into his set of Samsonite cases and for one extra occasion to tie a tie for. As much an editor-at-large as he is Fashionising.com’s Editor in Chief, when he's not travelling to all the fashion weeks his passports will allow him to, Daniel works on guiding this publication’s editorial and trend views. He is one of Fashionising.com’s co-founders.