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Good or bad? Diesel's buys Viktor & Rolf
Written by Daniel P Dykes
Who knows if this will be a bad move for them - but right now, it can only make them bigger and help them through a difficult economy in 2009:
Renzo Rosso, the Italian industrialist behind Diesel, has acquired a majority stake in the Dutch designer firm with ambitions to build it into one of the "top reference fashion houses of the future."
Financial terms were not disclosed, but Rosso told WWD that he plans to make major investments to bolster the duo's ready-to-wear business, add licensed products such as eyewear and jewelry and open freestanding stores in high-visibility locations.
Source: WWD"It's a new chapter to start building on the brand and to focus on creativity," said Rolf Snoeren who, with Viktor Horsting, began staging fashion performances in Paris in the Nineties, ultimately launching a couture collection in 1998 and rtw in 2000. "We needed to team up with a strong partner to realize our dreams."
Written: 22nd July 2008 at 23.22
Author
Written by Daniel P Dykes.
Traditionalist and futurist are two of the labels applied to Daniel, but he sees the two as being in perfect balance. With a keen eye on the future and his finger on the pulse he helps keep fashionisers everywhere ahead in the fashion stakes as Fashionising.com's lead fashion trend analyst. Believing that the late-2000s credit crisis will be ultimately good for fashion, Daniel sees a future for fashion where grounded in traditional values; where luxury fashion again comes to represent quality production as opposed to being solely label driven.
Currently based in Melbourne, Daniel is Fashionising.com's Editor in Chief and Chairman.