Gap has rebranded. Or at least, they’ve begun their rebranding with a soft, fanfare-less release of a new logo. And what do people seem to think of Gap’s new logo? Gap love it, finding anyone else who says they do is proving to be a problem. Take Brand Channel who state that Gap rebrands itself into oblivion. Ouch? Not quite. That goes to Fast Company’s succinct play on the new logo: Gap Crap. So crap, that people are donating their time to finding an alternative, any alternative.

new gap logo

Legs alert

Ever wondered just how tall the world’s leading models are? The answer is taller than you. That’s Frida Gustavsson towering over mere mortals.

The price of luxury

Were you under the impression that luxury goods were expensive near you? Perhaps the price of them in Japan might bring you some comfort. When the same Coach bag costs over $400 more in Japan, there’s little wonder that the likes of Gilt can do so well.

Berlei Bra Recycle Program

This month is Breast Cancer Awareness month and there are plenty of ways to show your support (pun intended). Berlei have launched their new Berlei Bra Recycle Program – just drop your preloved bras into recycle bins in Myer and participating specialty stores to help those less fortunate. They’ll also donate $5 to breast cancer research for every bra purchased from their ‘Pink’ range. Visit Berlei for more info.

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