In brief this week: awards, bikinis and iPhone aps

Forever New iPhone Ap

We love seeing how the fashion world is adapting to technology and social media. Chain store Forever New are embracing all things gadgety, launching an iPhone application with latest collections, GPS maps, and more. More info here.

Forever New iPhone Application

First preview: Juliana Forge for Seafolly

And if you recognise the model in the image above, you’ll know she’s starting to make a mark on the modelling world. Juliana Forge is her name, and in last week’s news round-up we mentioned she’d be starring in a new campaign for Seafolly. First sneak peek of Juliana Forge for Seafolly can now be found at that link.

FashionTV Designer Awards

Entries are open now for FashionTV‘s Designer Awards, which aim to give a kick start to an upcoming fashion designer from Australia or New Zealand. Prizes include the chance to show your collection on the runway at Perth Fashion Week. Visit http://www.designerawards.com.au/ for more information.

Saxony opening in Melbourne

Yet another piece of news for those Down Under (Melbourne, to be specific) – label Saxony are officially opening their first Australian store next week at Melbourne Central. Visit the ground floor of the Latrobe Street building to check it out – from what we’ve seen so far of the super-cool store layout, it looks promising. Visit http://www.melbournecentral.com.au/.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.