In brief this week: fashion week, DKNY Jeans, Billabong

MSFW Designer Lunch

We got our first real taste of Melbourne fashion week (MSFW) yesterday with a special luncheon kicking off the Spring fashion season. Key designers from Melbourne’s fashion scene dined with media and the festival’s face, Lucy McIntosh, at the prettily adorned tables of Melbourne’s Match Bar.

MSFW lunch

Eyola opens online

Cutting edge designer Eyola has opened up an online store with a twist. In an exclusive shopping format much like an auction, sales are time-limited and each piece is either a one-off or limited to a maximum run of eight. Check it out at Eyola.com.

DKNY Jeans to open in Sydney, Australia

Come November 1, DKNY Jeans will open their first flagship store in Australia at the new Westfield Sydney City Pitt Street development. The store will feature women’s and men’s DKNY JEANS apparel showcasing more than 190 styles of signature denim, sweaters, t-shirts, tops, shirts, dresses and more.

Billabong bikini design competition

Design your perfect bikini and it may end up released as a limited edition for Billabong. The label is running a design competition which will pit the bikini design finalists against eachother in a runway showdown at their Design For Humanity event in Sydney this November. Visit Billabong for details.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.