Only a fortnight after dumping Claire Quirk, the Melbourne City Council have announced that model and fashion designer Jacqui Alexander is the new face of Melbourne Spring Fashion Week (MSFW).

Alexander, who hit the press earlier this year after becoming the youngest fashion designer to be stocked at London’s Harvey Nichols, is naturally excited about her upcoming role. She’s also aware that MMSFW is one of the few fashion events truly open to the fashionistas who make the industry possible; “This show, unlike many others I’ve been involved in, really celebrates fashion and opens fashion up to the public, who normally get excluded from industry events,” she told the Herald Sun.


Jacqui Alexander and MMSFW’s former face Claire Quirk

Despite her success this year’s fashion week will always be marred by the unceremonious dumping of model Claire Quirk as it’s face. That act was decided by Councillor Fiona Snedden who says that Alexander “fits better with Melbourne and with a lot of the policies we have”.

Naturally we’re a little puzzled by what our council has in the way of policies that prevent a 16 year old (though not largely reported Quirk will turn 16 on the first day of Melbourne Spring Fashion Week) from fronting a fashion week. The council largely hinted that the change came after the British fashion industry’s Model Health Inquiry which made the nonsense recommendation of banning models aged under 16 from London Fashion Week. Strange, given that Quirk will be 16 and will still grace the fashion week’s catwalks. Frankly, we’re miffed.

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Late one Oxford night Daniel P Dykes set about creating a fashion publication that would go someway to being an arbiter on fashion as it appeals to the emerging power generations: those who don't remember a world without the Internet and for whom work plays second fiddle to pleasure. And so Fashionising.com was born as a publication for those who were focussed not just on fashion's trends, but on society's too, and how those trends could all go to heighten the art of living. Hence, Daniel sees a future where, for those young at heart, both fashion and style are grounded in traditional quality, but with a youthful, sensualised edge. Daniel is Fashionising.com's Editor in Chief and Chairman.