James Bond to wear Tom Ford clothes in QoS

A change in wardrobe is natural for most of us, but for the mega-franchise that is the 007 series it seems Bond clear out his wardrobe of the Italian made Brioni suits that he’s worn since 1995′s GoldenEye.

Naturally, Tom Ford is trilled about an association which will market his made-to-measure suiting across the world;

“It’s a terrific representation for us. A lot of people think if you wear conservative clothing your life is dull and uninteresting. But James Bond is this character who is sophisticated yet he sleeps with three girls at once and [has a car] with parachutes coming out of it. His life is very interesting, so I thought it was a good fit.”

It’s not too much of a leap, since Bond actor Daniel Craig was one of the first celebrities Ford dressed in his namesake men’s line launched last year, which has a traditional, English bespoke feel.

Ford worked with the film’s costume designer, Louise Frogley, to create made-to-measure suits, shirts, knitwear, ties and a Tom Ford take on the well-dressed British agent’s signature tuxedo, in navy blue.

“We made about 420 pieces for 11 costume changes,” Ford said. “For each scene we made three suits that were perfect, three suits that were bloodied and blown up, three suits that were bloodied, blown up and had been in a pool — and then we had to make most of those different permutations for the stunt men as well.”

Ford said the opportunity arose because Craig was already a fan of his work.