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Just how much advertising...

Written by Daniel P Dykes

We all know that with the change in season comes a bevy of new fashion ad campaigns, but have you ever actually seen it in figures?

At Vogue, September advertising pages jumped 16.2% to 727; and at W, the 22% spike was even more marked, with advertisers purchasing 477 pages in the magazine.

By the by, if you've missed any of the new campaigns why not take a look in our Ad Campaign forum where plenty have been posted.

Source: WWD

Written: 29th July 2007 at 21.09

Comments: Click Just how much advertising? to read comments.

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Author
Daniel P Dykes

Written by Daniel P Dykes.

Traditionalist and futurist are two of the labels applied to Daniel, but he sees the two as being in perfect balance. With a keen eye on the future and his finger on the pulse he helps keep fashionisers everywhere ahead in the fashion stakes as Fashionising.com's lead fashion trend analyst. Believing that the late-2000s credit crisis will be ultimately good for fashion, Daniel sees a future for fashion where grounded in traditional values; where luxury fashion again comes to represent quality production as opposed to being solely label driven.

Currently based in Melbourne, Daniel is Fashionising.com's Editor in Chief and Chairman.

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