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M-Commerce by the numbers

Written by Daniel P Dykes.

Ever wondered if all those mobile commerce apps and websites make any money for their owners and, if so, what sells? WWD has some insight:

Flash sale site Rue La La has had a mobile app since April 2010. M-commerce has grown to become on average 18 percent of its business on weekdays and 30 percent on weekends, according to president Steve Davis.

Accessories perform about 20 percent better than any other sector on the site. “Accessories are easier to make a quick decision on,” he says, adding that handbags are especially strong mobile sellers.

Via WWD.

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He was 5 when his teacher wrote on his report card “Daniel can’t sit still.” Taking it as a compliment, he’s been on the go ever since. Having flown over 590,000 kilometres in a single year (2012), he’s done much to push the boundaries of a fashioniser, always looking to fold one extra Tom Ford suit into his set of Samsonite cases and for one extra occasion to tie a tie for. As much an editor-at-large as he is Fashionising.com’s Editor-in-chief, when he's not travelling to all the fashion weeks his passports will allow him to, Daniel works on guiding this publication’s editorial and trend views. He is one of Fashionising.com’s co-founders.

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