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M&S: first sign of 2009 fashion slow down

Written by Daniel P Dykes

Global economy and fashionThe financial pinch that will define fashion in 2009 is starting to be felt.

WWD is reporting that Marks & Spencer's shares dropped 32.5 percent on Wednesday after the British retailer announced like-for-like sales fell sharply across all key categories.

The company released a trading update a week early after Stuart Rose, chairman of M&S, said sales had encountered a further slowdown over the past three weeks. "We've seen pretty volatile trading April, May and June," said Rose during a conference call Wednesday.

On a like-for-like basis, U.K. sales declined 5.3 percent, while general merchandise sales, which include clothing, dropped 6.2 percent.

The drop is fashion sales at Marks & Spencer has thus far been largely blamed on the global economic slow down, something I've tipped to be a major factor in fashion sales in 2009.

True to my original thoughts, the Marks and Spencer slow down highlights the lack of financial fluidity now being felt by the middle and lower classes. Only time will tell what the affect may be felt, if any, on the luxury purchases made by the upper classes.

Written: 6th July 2008 at 01.00

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Daniel P Dykes

Written by Daniel P Dykes.

Traditionalist and futurist are two of the labels applied to Daniel, but he sees the two as being in perfect balance. With a keen eye on the future and his finger on the pulse he helps keep fashionisers everywhere ahead in the fashion stakes as Fashionising.com's lead fashion trend analyst. Believing that the late-2000s credit crisis will be ultimately good for fashion, Daniel sees a future for fashion where grounded in traditional values; where luxury fashion again comes to represent quality production as opposed to being solely label driven.

Currently based in Melbourne, Daniel is Fashionising.com's Editor in Chief and Chairman.

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