Global economy and fashionThe financial pinch that will define fashion in 2009 is starting to be felt.

WWD is reporting that Marks & Spencer’s shares dropped 32.5 percent on Wednesday after the British retailer announced like-for-like sales fell sharply across all key categories.

The company released a trading update a week early after Stuart Rose, chairman of M&S, said sales had encountered a further slowdown over the past three weeks. “We’ve seen pretty volatile trading April, May and June,” said Rose during a conference call Wednesday.

On a like-for-like basis, U.K. sales declined 5.3 percent, while general merchandise sales, which include clothing, dropped 6.2 percent.

The drop is fashion sales at Marks & Spencer has thus far been largely blamed on the global economic slow down, something I’ve tipped to be a major factor in fashion sales in 2009.

True to my original thoughts, the Marks and Spencer slow down highlights the lack of financial fluidity now being felt by the middle and lower classes. Only time will tell what the affect may be felt, if any, on the luxury purchases made by the upper classes.

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Late one Oxford night Daniel P Dykes set about creating a fashion publication that would go someway to being an arbiter on fashion as it appeals to the emerging power generations: those who don't remember a world without the Internet and for whom work plays second fiddle to pleasure. And so Fashionising.com was born as a publication for those who were focussed not just on fashion's trends, but on society's too, and how those trends could all go to heighten the art of living. Hence, Daniel sees a future where, for those young at heart, both fashion and style are grounded in traditional quality, but with a youthful, sensualised edge. Daniel is Fashionising.com's Editor in Chief and Chairman.