While some of Melbourne’s fashion set, yours truly included, shall spend this evening kicking back and avoiding the season chill, all the while celebrating the official launch of MSFW (Melbourne Spring Fashion Week), the same can’t be said for Giang Cao. You see, Giang is one of the rising stars of the Melbourne fashion bloging scene and as the keen eye behind Through The Looking Glass he will, instead, spend tonight plying his craft. At a simple level you might call that craft street style, but look deeper and you’ll see that Giang captures not just still outfits, but the personality behind the looks.

Melbourne fashion

And it is for that very reason that Fashionising.com are excited to announce that Giang will be hitting the streets, parades and parties as our official street style photographer for Melbourne Spring Fashion Week.

So if you’re attending any of this year’s events – be they the Town Hall parades or our very own High Fashion, High Tea – dress to impress, and check back regularly to both our street style and society channel, and Giang’s blog to view all the Melbourne street style and social photos from across the week.

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