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MYER set to bring bad shopping to the UAE
Written by Daniel P Dykes
It's no secret that I bear a serious distaste for Australian department store MYER given their plans to visually rape a good chunk of Melbourne's cityscape. So today I can only feel pity for the Middle East.
Myer, Australia's biggest department store, is joining the rush of retailers to the Middle East.
The company said Monday that it's planning five stores in Dubai and Abu Dhabi in the United Arab Emirates during the next five years. The first Middle East Myer flagship is to open in Dubai's new IBN Battuta Mall late next year or early 2010. It is a joint venture with Nakheel Retail, the retail property arm of the Dubai World group of companies.
The other four stores also are to roll out in Dubai and Abu Dhabi, with more expansion on the agenda, Myer chief executive officer Bernie Brookes said.
No, it's not the God-awful architecture that the UAE should be worried about (the wart they want to build on their Melbourne store is featured above) but rather the fact that Myer provide an excruciatingly bad shopping experience, never able to decide whether they want to provide luxury or low-end product and leaving them decidedly chavtastic.
Written: 26th July 2008 at 18.01
Comments: Click Why I don't shop at MYER to read comments.
Author
Written by Daniel P Dykes.
Traditionalist and futurist are two of the labels applied to Daniel, but he sees the two as being in perfect balance. With a keen eye on the future and his finger on the pulse he helps keep fashionisers everywhere ahead in the fashion stakes as Fashionising.com's lead fashion trend analyst. Believing that the late-2000s credit crisis will be ultimately good for fashion, Daniel sees a future for fashion where grounded in traditional values; where luxury fashion again comes to represent quality production as opposed to being solely label driven.
Currently based in Melbourne, Daniel is Fashionising.com's Editor in Chief and Chairman.