Fashionising.com > Fashion Industry > Industry news & changes
Morrissey: stores closed down. Over?
Written by Daniel P Dykes
It may very well be the end of the road for an iconic Australian brand: Morrissey, the company today announcing it will be closing it's four Australian stores and join the growing list of victims of the economic woes impacting the fashion industry.
Of course, they blame the economy. Those who have worked for the brand, and even those who consumed it, will tell a different story, however. It's one of successive corporate buyers turning a good quality brand into something poorly produced. It's one of a loss of market shares and passionate consumers. It's one facing every label and designer that fails to realise consumers, from fashionisers downwards, are now going to be seeking quality.
On Morrissey, there's no word yet as to whether or not the brand will continue to be stocked in other retailers.
Written: 11th February 2009 at 12.40
Comments: Click Global economy changing fashion? to read comments.
Author
Written by Daniel P Dykes.
Traditionalist and futurist are two of the labels applied to Daniel, but he sees the two as being in perfect balance. With a keen eye on the future and his finger on the pulse he helps keep fashionisers everywhere ahead in the fashion stakes as Fashionising.com's lead fashion trend analyst. Believing that the late-2000s credit crisis will be ultimately good for fashion, Daniel sees a future for fashion where grounded in traditional values; where luxury fashion again comes to represent quality production as opposed to being solely label driven.
Currently based in Melbourne, Daniel is Fashionising.com's Editor in Chief and Chairman.