Morrissey: stores closed down. Over?

It may very well be the end of the road for an iconic Australian brand: Morrissey, the company today announcing it will be closing it’s four Australian stores and join the growing list of victims of the economic woes impacting the fashion industry.

morrissey fashion

Of course, they blame the economy. Those who have worked for the brand, and even those who consumed it, will tell a different story, however. It’s one of successive corporate buyers turning a good quality brand into something poorly produced. It’s one of a loss of market shares and passionate consumers. It’s one facing every label and designer that fails to realise consumers, from fashionisers downwards, are now going to be seeking quality.

On Morrissey, there’s no word yet as to whether or not the brand will continue to be stocked in other retailers.

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He was 5 when his teacher wrote on his report card “Daniel can’t sit still.” Taking it as a compliment, he’s been on the go ever since. Having flown over 590,000 kilometres in a single year (2012), he’s done much to push the boundaries of a fashioniser, always looking to fold one extra Tom Ford suit into his set of Samsonite cases and for one extra occasion to tie a tie for. As much an editor-at-large as he is Fashionising.com’s Editor-in-chief, when he's not travelling to all the fashion weeks his passports will allow him to, Daniel works on guiding this publication’s editorial and trend views. He is one of Fashionising.com’s co-founders.

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