The proliferation of fake Louis Vuitton goods is declining. 90%. We’re told that in 2004, 2 million fake Louis Vuitton bags were seized by customs in the US – this year that figure has decreased 90% to 200,000 bags.
There’s news of another Australian designer-for-store collaboration in the works. This time it’s Dion Lee for Cue.
Speaking of which: are you ready for the latest marketing buzzword? Masstige. Yes, it sounds naff but it’s all about prestige designers working for mass-consumption brands. Think Stella McCartney for Gap or Mulberry for Target. And it may just be the biggest opportunity for fashion labels in China.
Want to know how fashion brands are tweeting? Dick Costolo, Twitter’s CEO, gave some insight at WWD’s conference. The key: it’s about authenticity. Side note: you can find Fashionising.com at Twitter if you use the service.
And speaking of Twitter. Social media is the best way to reach wealthy consumers.
High heels, they’re a health risk but there’s light at the end of the tunnel: it seems they’re okay in moderation. Isn’t that the case with most everything? Though excess can have benefits, the Australasian Podiatry Council has not just told you to go easy on the high heels, they’ve put together some hints as to how to do just that. Number one? Kitten heels.
Life magazine have been nice enough to share more never-before-seen photos of JFK, who himself remains a man’s man that so many fashionisers continue to look up to.
Myer have announced they’re looking to increase customer service through “a renewed focus on team culture and an investment in productivity-increasing technologies.” That’s news that flies in the face of rumours we’re hearing that they’re looking to cut back staff even further. Staff = Customer Service. Simple formula.