New Zara unveiled in Rome

Yet another reason to look forward to our visit to Italy in the new year (as well as, of course, Pitti and the Milan Fashion Week shows) – it’s another impressive Zara store for us to drop some pennies at. Not letting the heritage of the 120 year old Palazzo Bocconi building get in the way of innovation (a lesson MYER Melbourne could learn plenty from), the new Zara store is apparently the most cutting edge and eco-friendly yet.

The palazzo’s sweeping renovation drew on extensive historical documentation of the building’s original architectural characteristics and included many elements that allow the store to blend historical tradition with contemporary architecture.

Click the thumbnails for full pictures:
Pictures of Zara's new store in Rome, Italy
Pictures of Zara's new store in Rome, Italy
Pictures of Zara's new store in Rome, Italy
Pictures of Zara's new store in Rome, Italy

Come 2011 Zara is set to expand to the markets of Australia and South Africa.

You can see more pictures of the new Zara Rome store below.

Share some style:

Want to keep up with fashion?

Once a week, we send out an update with the latest fashion trends, styles and collections.
Get yours direct in your inbox and keep ahead of fashion.

Our newsletter is spam free and your email address will never be shared or sold.

Written by .

Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for, where she serves as the publication's Editor.