If you would like to get your hands on the latest collection from PHI you should hurry into stores now, with their very last delivery into stores arriving this week. The young label designed by Susan Dell got it’s start in 2003 and had amassed a cult following in New York. Featured in their last Fall / Winter campaign were Natasha Poly, Sasha Pivovarova, and Anna Selezneva. Unfortunately this was simply not enough to bring about the sales the company required to stay afloat and they have flagged tough economic conditions as the major reasons for the closure.
It’s incredibly sad to see yet another very promising label hit the wall, just as all other predictions point to a easing in economic hardship in the coming year. We wish the best of luck to all of PHI’s employees and hope that they will find new employment as soon as possible.