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PRADA's Melbourne store: more details
Written by Daniel P Dykes
After many a false start it seems it's full steam ahead for PRADA's flagship store in Melbourne.
Originally set to open in November 2007, it seems the last date I reported on may be closer to the real thing.
PRADA, it seems, will hit the Paris end of Melbourne's Collins Street in the final quarter of 2008, with an opening date sometime in October now likely.
What's more, I'm told that the store is set to blow the rest of Collins Street's luxury retailers away with its combination of impossibly high ceilings and a rumoured second floor.
Yes, Louis Vuitton have begun the renovation of their store in response, Emporio Armani is rumoured to be looking for a spot, and Chanel are reportedly considering a move. But for those names it may just be too little too late. With PRADA set to take a big chunk out of their budgets, Louis Vuitton may wish they'd chosen to make their temporary site a new home. Though well away from the Paris end of Collins Street, the additional foot traffic has seen a 12% increase in sales for them.
Who'll be smart enough to snap that site up once Louis Vuitton have moved out?
Written: 22nd August 2008 at 15.47
Comments: Click PRADA Australia flagship store Collins Street to read comments.
Author
Written by Daniel P Dykes.
Traditionalist and futurist are two of the labels applied to Daniel, but he sees the two as being in perfect balance. With a keen eye on the future and his finger on the pulse he helps keep fashionisers everywhere ahead in the fashion stakes as Fashionising.com's lead fashion trend analyst. Believing that the late-2000s credit crisis will be ultimately good for fashion, Daniel sees a future for fashion where grounded in traditional values; where luxury fashion again comes to represent quality production as opposed to being solely label driven.
Currently based in Melbourne, Daniel is Fashionising.com's Editor in Chief and Chairman.