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Pacific Brands cancels LMFF catwalks

Written by Daniel P Dykes.
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The economic crisis isn’t just affecting the fashion industry in direct ways; while Australian fashion manufacturer Pacific Brands, which owns the likes of Bonds and Holeproof, may be laying of 1,850 workers they’ve also had to cancel their L’Oreal Melbourne Fashion Week (LMFF) parades.

PACIFIC Brands has cancelled its shows at the L’Oreal Melbourne Fashion Festival amid howls of outrage over its huge job cuts.

Fashion week organisers announced last night the company had pulled its two free Pop-Up shows, which were to feature its landmark underwear brands.

Unionists had threatened to protest at the Pacific Brands shows dressed as rats…

Textiles, Clothing and Footwear Union national secretary Michele O’Neil said going ahead with the shows would have added insult to injury to workers facing job losses.

Columnist Andrew Bolt is accurate when he describes the dangers of the threatened protest;

They [the union] seem determined to cost the jobs of Pacific Brands’ remaining 5000 workers, too.

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Late one Oxford night Daniel P Dykes set about creating a fashion publication that would go someway to being an arbiter on fashion as it appeals to the emerging power generations: those who don't remember a world without the Internet and for whom work plays second fiddle to pleasure. And so Fashionising.com was born as a publication for those who were focussed not just on fashion's trends, but on society's too, and how those trends could all go to heighten the art of living. Hence, Daniel sees a future where, for those young at heart, both fashion and style are grounded in traditional quality, but with a youthful, sensualised edge. Daniel is Fashionising.com's Editor in Chief and Chairman.