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Pacific Brands cancels LMFF catwalks

Written by Daniel P Dykes

The economic crisis isn't just affecting the fashion industry in direct ways; while Australian fashion manufacturer Pacific Brands, which owns the likes of Bonds and Holeproof, may be laying of 1,850 workers they've also had to cancel their L'Oreal Melbourne Fashion Week (LMFF) parades.

PACIFIC Brands has cancelled its shows at the L'Oreal Melbourne Fashion Festival amid howls of outrage over its huge job cuts.

Fashion week organisers announced last night the company had pulled its two free Pop-Up shows, which were to feature its landmark underwear brands.

Unionists had threatened to protest at the Pacific Brands shows dressed as rats...

Textiles, Clothing and Footwear Union national secretary Michele O’Neil said going ahead with the shows would have added insult to injury to workers facing job losses.

Columnist Andrew Bolt is accurate when he describes the dangers of the threatened protest;

They [the union] seem determined to cost the jobs of Pacific Brands’ remaining 5000 workers, too.

Written: 9th March 2009 at 13.18

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Daniel P Dykes

Written by Daniel P Dykes.

Traditionalist and futurist are two of the labels applied to Daniel, but he sees the two as being in perfect balance. With a keen eye on the future and his finger on the pulse he helps keep fashionisers everywhere ahead in the fashion stakes as Fashionising.com's lead fashion trend analyst. Believing that the late-2000s credit crisis will be ultimately good for fashion, Daniel sees a future for fashion where grounded in traditional values; where luxury fashion again comes to represent quality production as opposed to being solely label driven.

Currently based in Melbourne, Daniel is Fashionising.com's Editor in Chief and Chairman.

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