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Pierre Cardin wants $1.3 Billion

Written by Daniel P Dykes

Legendary designer Pierre Cardin won't get out of bed for less than US$1.3 Billion, or that is to say that you have no hope of getting your hands on his empire for any less than that figure.

Cardin doesn't put on fashion shows anymore, but his substantial empire includes restaurants, hotels, food products with his name, and numerous other licensing deals. The 86-year-old designer tells the new issue of Fantastic Man, "The asking price is 1 billion euros [about $1.3 billion], and if prospective buyers can't pony up the funds, then that's their problem, not mine. It's not like I'm strapped for cash."

Cardin reveals that he was close to selling his company in 2008, but that deal fell through when the economy went south.

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Written: 15th April 2009 at 19.48

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Daniel P Dykes

Written by Daniel P Dykes.

Traditionalist and futurist are two of the labels applied to Daniel, but he sees the two as being in perfect balance. With a keen eye on the future and his finger on the pulse he helps keep fashionisers everywhere ahead in the fashion stakes as Fashionising.com's lead fashion trend analyst. Believing that the late-2000s credit crisis will be ultimately good for fashion, Daniel sees a future for fashion where grounded in traditional values; where luxury fashion again comes to represent quality production as opposed to being solely label driven.

Currently based in Melbourne, Daniel is Fashionising.com's Editor in Chief and Chairman.

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