It was only yesterday that I was remarking that the Polo element of Ralph Lauren seems to now be perceived as tired, and that the fashion house’s Black and Purple labels now have a sexier story to tell. While Polo is certainly the money spinner, it seems that others also see the potential of a Ralph Lauren not dominated by Polo:

Say goodbye to the Polo in Polo Ralph Lauren Corp.

At the firm’s annual meeting on Thursday, shareholders voted to change the company name to Ralph Lauren Corp. The move is a result of just how much the corporate identity has evolved over the years, with several brands and labels that do not carry the Polo name and logo. It is also in line with other developments at the company, including the change of polo.com to ralphlauren.com in 2008.

Via Fashion Copious through WWD subscription.

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