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Polo out of favour at Ralph Lauren

Written by Daniel P Dykes.
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It was only yesterday that I was remarking that the Polo element of Ralph Lauren seems to now be perceived as tired, and that the fashion house’s Black and Purple labels now have a sexier story to tell. While Polo is certainly the money spinner, it seems that others also see the potential of a Ralph Lauren not dominated by Polo:

Say goodbye to the Polo in Polo Ralph Lauren Corp.

At the firm’s annual meeting on Thursday, shareholders voted to change the company name to Ralph Lauren Corp. The move is a result of just how much the corporate identity has evolved over the years, with several brands and labels that do not carry the Polo name and logo. It is also in line with other developments at the company, including the change of polo.com to ralphlauren.com in 2008.

Via Fashion Copious through WWD subscription.

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Late one Oxford night Daniel P Dykes set about creating a fashion publication that would go someway to being an arbiter on fashion as it appeals to the emerging power generations: those who don't remember a world without the Internet and for whom work plays second fiddle to pleasure. And so Fashionising.com was born as a publication for those who were focussed not just on fashion's trends, but on society's too, and how those trends could all go to heighten the art of living. Hence, Daniel sees a future where, for those young at heart, both fashion and style are grounded in traditional quality, but with a youthful, sensualised edge. Daniel is Fashionising.com's Editor in Chief and Chairman.