With their oft uniquely angled interviews The Talks have quickly established themselves as one of the ‘must read’ publications for feature interviews. This week they posted an interview with Scott Schuman, the person largely behind street style publication The Sartorialist.
It’s an interview in which Schuman talks conspiracies and the size of his publication, and reveals how much money he makes along with the fact that he only reads one fashion blog.
So to those nuggets in this interview with Scott Schuman about ‘The Sartorialist‘…
On the success of teenage fashion blogger Tavi Gevinson that has led to the publication of Rookie magazine, Schuman comments;
Well I don’t think her audience is that big. I think her success is a little bit of a conspiracy by established print media that wanted to show that this blog thing is not that important, that it’s done by a bunch of twelve year olds.
So there you have it, Tavi’s audience is smaller. So what does Scott Schuman consider to be a big audience? That he won’t reveal, but he does have this to say:
My audience is so much larger than everybody else’s…
So large in fact that it allows Schuman to generate a very sizable income:
American Apparel bought advertising for the whole year and then I just got an email yesterday that Net-A-Porter.com is going to buy advertisements for the rest of the year (2010) as well. So those two ads alone are … more than a quarter [of a] million [dollars] and less than a half a million.
Yet despite expressing a disdain for fashion magazines in the interview and commenting on the workings of other online fashion publications, Schuman does admit that he doesn’t actively read any of them:
No not really. The only one I look at is my girlfriend Garance Dore. To me she is the game-changer right now. She is a great writer, she does video, illustration, and photography.
For the rest of The Talks‘ interview with Scott Schuman point your browser to that link.
