Penthouse Magazine. Not really an expected topic for our blog, is it? But let us explain.
Several years ago a lot of men’s magazines changed tack – it seems that men really had read Playboy solely for the articles, as they turned away in droves to read the likes of GQ and Maxim. Clearly, the centrefolds weren’t doing it for them.
So finally, and perhaps better late than never, Penthouse Magazine has followed suit, the fruition of which you’ll see (or not) in the US March issue. How did they achieve the change? By turning to their competition and poaching Mark Healy from the men’s fashion bible that is GQ.
As more and more old school brands try to reinvent themselves as lifestyle options, we’re going to see a lot of them turning to the fashion magazines we ourselves have turned to for years on end.
Source (NSFW)
