Its not uncommon for singers to become actors, or models to become singers, well now pop duo the Veronicas have gone from singers to designers.
They launched their new range, creatively entitled "The Veronicas for Target" yesterday.
Described as Punk Princess, the range includes clothing for younger girls and teens. The whole empire seems to be slightly reminiscent of the Olsen Twins.
This year we've seen Target Australia go from reputable international names Stella McCartney and Josh Goot, to celebrity endorsement by less-than-memorable pop twins The Veronicas. Aside from the obvious drop in quality, which admittedly is largely due to them targeting a different, younger crowd via this capsule, there's also a lack of creativity or fashion-forwardness in the range with last-season's high-waisted skirts and emo-esque vests making up the staple of the collection.
You can see more information on the Veronicas for Target website.
What do you think of the partnership? An obvious marketing ploy? Tell us in the forums.
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Discussion: Click The Veronicas make a cliche range for Target to find out more, and discuss this article in our fashion forums.
First Written: 24th August 2007 at 17.45
More celebrity addict than fashion diva, we leave it to Renata to give us our daily injection of society gossip that even Page Six would pass on. That's not as bad as it seems of course, as she's always able to tell you exactly was worn by that B-grade celebrity whose existence the rest of us would rather forget. So leave it to Renata to let you know what Britney Spears wore last night and whether she looked hot or not. Just don't expect her opinion to be unbiased. She says: Leave Britney alone. We say: We've heard that somewhere before.
