Tiffany & Co know what makes love true

When there’s a red carpet, flickering candles, champagne and a handsome boy with a guitar, you know romance and serenading is involved. But when you see diamonds in a turquoise blue box with a flawless white ribbon bow, you know you’re being guided towards love. To celebrate love on a chilly, windy night in Sydney, the Tiffany & Co. flagship store hosted the official launch of their latest web present What Makes Love True and corresponding iPhone and iPad applications. Love in the 21st Century, it would seem.

The atmosphere couldn’t have been more fitting to make one believe in undying love. American songwriter, Joshua Radin, further helped the crowd reminisce with a special in-store concert. He’s also the man with the magical vocals in the new Tiffany & Co advertisement, singing an exclusive rendition of a classic love song, The first, the last, my everything.

tiffany sydney

Click the thumbnails for full pictures:
Launch of Tiffany & Co's 'What Makes True Love', Sydney
Launch of Tiffany & Co's 'What Makes True Love', Sydney
Launch of Tiffany & Co's 'What Makes True Love', Sydney
Launch of Tiffany & Co's 'What Makes True Love', Sydney
Launch of Tiffany & Co's 'What Makes True Love', Sydney
Launch of Tiffany & Co's 'What Makes True Love', Sydney
Launch of Tiffany & Co's 'What Makes True Love', Sydney
Launch of Tiffany & Co's 'What Makes True Love', Sydney
Launch of Tiffany & Co's 'What Makes True Love', Sydney
Launch of Tiffany & Co's 'What Makes True Love', Sydney
Launch of Tiffany & Co's 'What Makes True Love', Sydney
Launch of Tiffany & Co's 'What Makes True Love', Sydney

With everything going digital, Tiffany made sure ‘love’ didn’t suffer. For decades, the brand has been moulding relationships through their fine jewellery, but with this new go-to guide they aim to poke the romance bubble and see it spread like wild fire. It gives a chance to explore the fabled version of New York City where falling in love is almost a prerequisite. Even if you haven’t been to privy to that New York, its enthralling vibe whispers through the mere mention of the city. With this new website and app, Tiffany & Co. take you on a trip around the city and forces you to believe in true love. Actually, it makes you experience true love.

The most beautiful feature (must look) is a short film created exclusively for Tiffany by filmmaker Edward Burns. Set amongst the grandiose backdrop of New York, the unscripted film captures stories of various love-struck couples that gained momentum within its vicinity. From the most romantic getaways to handy love tips for men, this website touches all areas of love. Whether you’re a newbie or a retired expert, Tiffany’s new venture is making sure that everyone in the world embraces every aspect of love, just like they do. No more excuses, no more ignorance, and certainly no more hating – love has well and truly taken over Tiffany & Co., New York City and your nearest computer screen.

Click on the thumbnails for more photos of the Tiffany & Co Sydney website launch.

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Written by .

Shitika Anand is a freelance journalist, based in Sydney, who is addicted to coffee, vintage boutiques, bright-glitzy earrings and British stand-up comedy. Her bank account weeps every time she walks out of a shoe shop, but her shoe rack throws a 'welcome home' party for the new member. Her undying love for words is obvious when she narrates her entire life story to a stranger on the train. Which is partly the reason she's resorted to writing. When not blogging, she can be found in a corner of her nearest bookshop, hiding under a monstrous pile of international fashion magazines. You can read more of her work on her personal site, Sweet Dreams in my world.