Fashionising.com > Fashion Industry > Industry news & changes

Tom Ford thinks menswear popularity will grow

Written by Daniel P Dykes

He's inarguably one of the best looking men in the fashion world, and for some time now designer Tom Ford has had his finger on the pulse when it comes to fashion. 2007 will be no different for the designer with a new venture between Ford and business partner Ermenegildo Zegna. Specifically targeting the male consumer, they will launch a new menswear range and shop in New York under the Tom Ford moniker.

Zegna has told Reuters that he believes that "men are becoming more feminine. They enjoy shopping, they take more time over the way they look, they travel and they shop around, they finally are taking better care of themselves."

Of course, that's really just clever spin to get people talking about a new Tom Ford store. It's nothing new to us, as consumers. What is surprising is that despite the fact that words like 'metrosexual' are already well worn, it's taking so many of the larger fashion designers so long to catch up.

Written: 12th December 2006 at 02.33

Share

 

Author
Daniel P Dykes

Written by Daniel P Dykes.

Traditionalist and futurist are two of the labels applied to Daniel, but he sees the two as being in perfect balance. With a keen eye on the future and his finger on the pulse he helps keep fashionisers everywhere ahead in the fashion stakes as Fashionising.com's lead fashion trend analyst. Believing that the late-2000s credit crisis will be ultimately good for fashion, Daniel sees a future for fashion where grounded in traditional values; where luxury fashion again comes to represent quality production as opposed to being solely label driven.

Currently based in Melbourne, Daniel is Fashionising.com's Editor in Chief and Chairman.

Blog Topics
Jobs and CastingsMarketing/PRTopical