He’s inarguably one of the best looking men in the fashion world, and for some time now designer Tom Ford has had his finger on the pulse when it comes to fashion. 2007 will be no different for the designer with a new venture between Ford and business partner Ermenegildo Zegna. Specifically targeting the male consumer, they will launch a new menswear range and shop in New York under the Tom Ford moniker.
Zegna has told Reuters that he believes that “men are becoming more feminine. They enjoy shopping, they take more time over the way they look, they travel and they shop around, they finally are taking better care of themselves.”
Of course, that’s really just clever spin to get people talking about a new Tom Ford store. It’s nothing new to us, as consumers. What is surprising is that despite the fact that words like ‘metrosexual’ are already well worn, it’s taking so many of the larger fashion designers so long to catch up.
