Tom Ford’s rule for success

Tom Ford does things differently. From his refusal to hold an ahead-of-season catwalk for his women’s collection to his near-on disdain for the Internet and its affects upon the pace of fashion, he is a fashion designer who does things very differently. But his ability to see things in another way isn’t the secret of his success – it is but an element of it. What then is a foundation of Tom Ford‘s success?

tom ford

Speaking in an interview with Time Out Hong Kong, Ford revealed something very telling about his drive. In fact, it not only reveals why, on the face of things, the designer seems so secretive about the projects he is working on, but also how he opts to channel his energies in order to achieve his goals.

When asked to unveil some details on his next film project, Tom Ford revealed:

I believe you should do something and then talk about it.

I believe [that you’re] giving away energy when you talk about things.

In the interview Ford furthered that this attitude was the reason he “didn’t talk about [his] women’s collection until it just appeared in New York. And [he] didn’t talk about my movie [A Single Man] until it was finished.”

tom ford time out
Tom Ford on the cover of Time Out Hong Kong‘s 6-19 July issue which features an exclusive interview with the designer.

What Ford is expressing, of course, isn’t a theory unique to him. In fact, there’s a very real, psychological reason as to why such an attitude can help to breed success:

NYU psychology professor Peter Gollwitzer has been studying [the attitude] since his 1982 book “Symbolic Self-Completion” and recently published results of new tests in a research article:

Four different tests of 63 people found that those who kept their intentions private were more likely to achieve them than those who made them public and were acknowledged by others.

Once you’ve told people of your intentions, it gives you a “premature sense of completeness.”

Fashion as self-help and a lesson from Tom Ford rolled into one.

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