While few have any doubt about the impact that the opening of Topshop in Melbourne will have on the fashion retail scene, in these times of prophesied doom and gloom scant attention has been paid to the positive affects of that impact. Take, for instance, the guaranteed boost to the business that some of Topshop’s future neighbours will enjoy:

Challenger Diversified Property Group (CDI) plans to redevelop the historic Chapel Street centre with a $16-million renovation due for completion by next June.

“The Jam Factory in Chapel Street is a much-loved part of Australia’s fashion capital and deserves this kind of extensive refresh,” Mr Hardie said.

The highlight of the renovation, which is the biggest in the Jam Factory’s 32-year history, is the rollout of global leader Topshop.

Target has also chosen the Jam Factory for the launch of its Urban brand.

The inner-city compact concept store, which is set to launch on August 31, will carry Target’s core range of apparel and soft homewares, as well as merchandise particularly suited to the South Yarra precinct.

Many existing Jam Factory retailers are also expected to introduce a new concept store format to complement the extensive renovation.

Via The Age.

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