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Uggs destroy celebrities, not create trends
Seth Godin, I love your work. But your knowledge of fashion trends is reassuring. If you knew what I know about fashion trends, then you'd be better than me at both marketing and fashion. And then I'd be in real trouble.
Thankfully not.
Talking of marketers gaming signals, Godin recently mused;
A few celebrities wearing Uggs in the middle of the summer sends a signal to fashion wannabees everywhere: these are hot. It doesn't matter too much if they actually are hot, all that matters (to these wannabees and the retailers that serve them) is that in the past, when beautiful people in Santa Monica did something, it was an effective signal to the market.
What Seth doesn't know, but most fashionisers do, is that a few celebrities wearing Ugg boots in Summer doesn't make create a fashion trend, but creates an unfashionable celebrity.
If anything, we'd stop taking our cues from that celebrity altogether.
Still, I can see where Seth was coming from. Even if he might have been wearing Crocs when writing.
Written: 27th October 2008 at 02.14
Author
Authored by Daniel P Dykes.
Traditionalist and futurist are two of the labels applied to Daniel, but he's in on the joke. When it comes to fashion he's a futurist, keeping a look out for new trends and designers, and using Fashionising.com as a driving force for change in the fashion world. He's a traditionalist with most everything else, but that's the Brit in him.
He says: Boots for men are severely underrated.
We say: It's easy to say that when you're part of the polo set.