It seems every day there’s a new online store opening its virtual doors; but seldom do they truly make an impact. Newly launched 2-Times is a rare stand-out. This is a store founded on curation, discovery, and a sense of passion and enthusiasm from its team that’s so palpable it got the buzz buzzing and the business booming in just days of launching.
Talking to identical twin founders Luke and Alex Anton, it’s clear that every aspect of the customer experience has been considered. Free shipping nationally? Check. Detailed descriptions that explain the provenance, craftsmanship and cut of a product? Check. Beautiful packaging? Check. On top of all that, plans to add a physical shopping element to VIP customers in Australia shows a rare understanding: namely, that it’s possible for bricks and mortar to be a compliment to an online experience, not just the other way around.
At current the store is stocking its first womenswear offering, mixing coveted Australian names like Dion Lee and Josh Goot with if-you-don’t-know-them-you-really-should labels like Trimapee and Alistair Trung. But the buying team have already been off scouting cool international labels to add into the mix, too. Expect the likes of Raf Simons and Christopher Kane to soon have a presence, along with picks of London’s cool Central Saint Martins graduate crop.
We’d say that this is a store to watch but that would be selling it short; instead, you really should get on it now.
How to win
One ultra-lucky fashioniser will have the chance to truly celebrate the launch of 2-Times, with a $3,000 shopping spree. To go into the draw to win this coveted prize (and to snap up some truly amazing designer pieces) simply become a fan of 2-Times on Facebook, and fill in the form below.