We Love Wool competition

Let’s face it, most fashion competitions that implore you to upload a photo of yourself for one reason or another are generally predictable affairs, thinly-veiled attempts to boost social media presence. But Woolmark’s Fashion by Feelings promo is a cut above. With an adorably designed website (where a sheep called Karl Lamberfield gently chastises you if you don’t fill in your details correctly) and a seriously decent grand prize, this is a street style contest that’s worth entering.

we love wool competition

Part of the We Love Wool campaign, Fashion by Feelings invites users to upload a photo of themselves in an outfit that could be described using one of twelve ‘feelings’ like happy, nostalgic or cute. Obviously, the outfit has to feature wool in some way, but just grabbing a shot of your favourite winter scarf isn’t going to cut it – there’s a pretty high calibre of entrants so far. Running until the end of September, whoever gets the most ‘love’ votes in total will win the grand prize of return flights to Sydney for two people, six nights accommodation, a wool shopping spree worth AUD $3,600, a pair of EMU boots each and a visit to a Merino wool farm. Even if you don’t want to post a look yourself, all voters will be entered into a weekly draw to win a wool prize pack from EMU Australia worth AUD $400.

Head over to the Fashion by Feelings website to vote or upload your own look.

Share some style:

Want to keep up with fashion?

Once a week, we send out an update with the latest fashion trends, styles and collections.
Get yours direct in your inbox and keep ahead of fashion.

Our newsletter is spam free and your email address will never be shared or sold.
Author

Written by .

London-based Katie Wright is a retail head office nine-to-fiver by day and a fashion writer / blogger / lover by night. She has written for numerous UK blogs and fashion sites and spends the majority of the year counting down to her biannual pilgrimages to London Fashion Week. You can follow her musings over at Style And Then Some or on Twitter at @BlondeKatie.